ABOUT THE FOUNDER.

RACHEL GRANGER IS AN ACCOMPLISHED PUBLICIST AND PUBLIC RELATIONS EXPERT WITH YEARS OF DEMONSTRATED EXPERIENCE IN THE PUBLIC RELATIONS, COMMUNICATIONS, FASHION, BEAUTY, LUXURY, WELLNESS AND ENTERTAINMENT INDUSTRIES. AFTER GROWING UP IN NORTHERN CALIFORNIA, RACHEL ATTENDED CALIFORNIA POLYTECHNIC STATE UNIVERSITY, SAN LUIS OBISPO AND EARNED A DEGREE IN JOURNALISM AND PUBLIC RELATIONS.

RACHEL SPECIALIZES IN EDITORIAL AND DIGITAL PRESS, PR CAMPAIGNS, BRAND LAUNCHES, BRAND POSITIONING AND VIP RELATIONS / SEEDING, BUT HAS MET EVERY ANGLE OF THE INDUSTRY FROM E-COMMERCE AND SOCIAL MEDIA STRATEGY, TO INFLUENCER MARKETING, EVENT COORDINATION, COVER PRODUCTION AND CRISIS MANAGEMENT. RACHEL’S COMMUNICATION, PR STRATEGY AND LEADERSHIP SKILLS ARE UNMATCHED; SHE POSSESSES A BROAD AWARENESS OF INDUSTRY TRENDS, A KNACK FOR BRAND DEVELOPMENT AND AN APTNESS FOR MINDFUL STORYTELLING. RACHEL EXPERTLY DRIVES AWARENESS, STRENGTHENS BRANDS / PERSONAL BRANDS AND BUILDS THOUGHTFUL, LASTING RELATIONSHIPS.

A NOTE FROM RACHEL.

ON A PARTICULARLY GLOOMY MORNING IN THE SPRING OF 2023, I PULLED OPEN THE LINEN CURTAINS HANGING IN MY LIVING ROOM. I SAT ON MY COUCH, TAKING OUT MY ENGRAVED LEATHER PLANNER AS I DID EVERY MORNING, AND GLOSSED OVER THE TO-DO LISTS THAT HAD ACCUMULATED THROUGHOUT THE MONTHS, ADMIRING EACH TASK CROSSED-OFF AND ALL I HAD ACCOMPLISHED DURING MY FIRST THREE YEARS IN LOS ANGELES.

MOMENTS LATER WHILE DRIVING DOWN SAN VICENTE TO PICK UP AN ICED MATCHA LATTE WITH ALMOND MILK (WOW — HOW LA HAVE I BECOME?), A FAVORITE SONG OF MINE BEGAN PLAYING. THOUGH I WAS PHYSICALLY DRIVING AND SURROUNDED BY BIKERS, WALKERS, MOMS WITH STROLLERS, AND THE ‘SAN VICENTE RUNNERS’ AS I LIKE TO CALL THEM, I WAS MENTALLY ON MY AUNT AND UNCLE’S FARM IN TEXAS, IN A TOWN WITH LESS THAN 3,000 PEOPLE, 10 YEARS OLD, RIDING THEIR HORSE, STARBUCK, AND GIGGLING AS I TRIED TO SHOW OFF MY NEW RED COWGIRL BOOTS TO MY PAPA AND GRAMMY. AS THE LYRICS ECHOED, “YOU GET UP EVERYDAY AND YOU WORK HARD FOR YOUR PAY, HAPPY IN A PAIR OF JEANS”, I WAS REMINDED OF THE VALUES, PEOPLE AND HONEST WORK THAT ENVELOPED MY MOST FORMATIVE YEARS AND UNDOUBTEDLY SHAPED ME INTO THE WOMAN I AM TODAY. PULLING OVER, I THOUGHT TO MYSELF, “WHEN WAS THE LAST TIME I WAS HAPPY IN A PAIR OF JEANS?”

TO ME, THAT QUESTION MEANT MORE THAN THE LITERAL AS I WAS REALLY ASKING MYSELF, “WHEN WAS THE LAST TIME I REFLECTED ON MY ROOTS, HONORED THE TRUE-BLUE VALUES THAT BUILT ME AND WAS PROUD OF MYSELF FOR WHO I WAS, RATHER THAN WHAT I HAD ACCOMPLISHED?”. FOR THE FIRST TIME IN A LONG TIME, AFTER YEARS OF WORKING IN THE INDUSTRY, I FELT AN IMMENSE SENSE OF NOSTALGIA FOR MY FAMILY TRADITIONS AND FAMILY MEMBERS WHO MADE ME, ME. I HAD SPENT A LOT OF MY LIFE SHYING AWAY FROM MY SMALL TOWN ROOTS AS I WANTED SO BADLE TO BE ACCEPTED BY A BIG CITY AND DID NOT THINK WHO I WAS AND WHO I HAD BECOME COULD CO-EXIST. I WAS WRONG.

BLUE JEANS PUBLIC RELATIONS WAS FOUNDED ON THE BASIS OF HARD WORK, LOYALTY, AUTHENTICITY AND HUMILITY - ALL QUALITIES INHERITED FROM MY PAPA, WHO WORE HIS BLUE JEANS DAILY AS A YOUNG SIX YEAR OLD WORKING ON INDIANA FARMS, MY GRAMMY, WHO LOST HER FATHER WHEN SHE WAS ELEVEN YEARS OLD, BUT NEVER LOST HER ZEST FOR LIFE OR HUMILITY, MY FAMILY IN INDIANA, WHO BUILT PARTS OF BLOOMINGTON WITH THEIR BARE HANDS, MY FAMILY IN TEXAS, WHO I VIDILY REMEMBER ALWAYS WEARING BLUE JEANS AND OVERALLS ON THE FARM, MY MOM, WHO SURVIVED BREAST CANCER AND EXISTS AS A CONSTANT REMINDER OF STRENGTH AND RESILIENCE, AND LASTLY MY DAD, WHO IS QUITE LITERALLY THE DEFINITION OF “TRUE-BLUE” AS HE IS UNWAVERING IN COMMITMENT AND LOYAL.

BLUE JEANS PUBLIC RELATIONS IS A CELEBRATION OF MEANINGFUL VALUES WITHIN AN INDUSTRY THAT HAS LOST ITS REGARD FOR HONEST WORK, SINCERITY AND THE BELIEF THAT WHO ARE AND WHERE YOU COME FROM IS GOOD ENOUGH.

TRUE-BLUE VALUES, MADE TO FIT. WE’RE NOT YOUR AVERAGE AGENCY.

XX, RACHEL